Top Dollar Guide for Selling Your Home!
PRICING THE HOUSE RIGHT
A Perfectly Targeted Audience – Most buyers who come to your house
are
Good prospects: they are actively shopping for the product you are
selling and Your house probably meets their general criteria.
AN OPPORTUNITY TO MAKE MULTIPLE IMPRESSIONS – Each
room gives us the perfect opportunity to make dozens of “FIRST
IMPRESSIONS”. With each detail we will move the buyer from looking
at your house to evaluating whether it could be their HOME.
HOMES ARE PURCHASED BASED ON EMOTION…LOVE AT FIRST SIGHT
Only If Buyers “FEEL” as if your house could be home can they
determine if it will be – we will depersonalize the space and create
“emotional connection points” to actively engage a buyer’s mind to
imagine how their life can be lived in your house.
WITHIN FIFTEEN SECONDS - Buyers develop an attitude
toward your house that is reinforced by everything else they
encounter – let’s make those FIFTEEN SECONDS and “FIRST IMPRESSIONS
positive!
WHEN A HOUSE FEELS AS IF IT COULD BE HOME - Buyers
will intuitively reprioritize their list; we will accentuate the
positive and downplay the negatives in each room. We will create
balance, warmth and cohesion by using solid decorating principles
and proven techniques.
BUYER’S WILL “PROFILE” the sellers in their buying
decisions …
neat and organized = sellers take care of a home and vice versa. We
will de-clutter, edit where necessary and create order and a sense
of calm to profile “neatness”.
NATIONWIDE - the typical homebuyers household
consists of a married couple aged 36 with a household income of
$71,300 – we will target these people in our style and décor so our
“profile” fits.
If You Can’t See Objectively – You Can’t Package Effectively
We will put on “Buyers Eyes” in each room of your house
